SERPs stands for “Search Engine Results Pages” and are a game-changer for marketers who are trying to rank higher on search engines such as Google. By performing search engine optimisation on key pages with keyword research, marketers can work to gain rank in the SERPs and ultimately rank on page one of Google. This allows companies to maximise their visibility and drive higher volumes of organic traffic to their website.
Search engines such as Google will serve pages based on search terms and relevancy and a wide range of factors to always ensure the user receives the best information. Whilst paid traffic comes through Google Ads, organic traffic relies heavily on the SERPs and the websites and pages that Google serves.